Whether you’re an accounting firm or you sell exercise bikes, all employers — like it or not — are in the business of wellness (if you are not, you will be). In fact, employers are projected to spend nearly $90b annually by 2026 on non-healthcare-related wellness benefits. This spend is both needed and well-intended, but more often than not, employees don’t find their specific needs addressed within these programs and therefore go unused. To make the problem even worse for these well-intentioned employers, less than 50% of U.S. employees believe their organization cares about their wellbeing and the largest population of the workforce (millennials) are willing to leave their job over it.
So if employees want their employers to demonstrate support for their wellbeing, why aren’t they using the wellness benefits they’re being offered?
The problem is real
There are currently four generations coexisting in the workforce, each with their own top-level wellness needs (think of life-stage requirements related to physical health, financial desires or family priorities) compounded by individual needs (a multitude of career goals, spiritual paths and health challenges). Any way you slice it, wellness is highly personal. And you can see the magnitude of these needs reflected in the vastness of the wellness market, which is expected to grow to $7T by 2025.
Given this, it’s easy to see how an employee wellness program or portfolio of wellness offerings created by employers could never truly hit the mark.
A shift is essential
It’s no longer about offering a massage at work or a subsidized gym membership. We require a completely new approach that is rooted in choice for the employee. The best employers in the world understand that it is no longer about ensuring that employees are successful and well at work, but rather that they are successful and well in life. This philosophical shift acknowledges that wellness is a highly personal and lifelong journey. “Workplace wellness” is a thing of the past.
But in order to make the philosophical shift, an equally important execution shift is required by the employer. Employers spend a lot of time and money architecting portfolios of wellness benefits with the intention of something “landing” with everyone. The result is wasted spend due to low engagement and utilization.
Employers are not debating whether or not they should offer wellness solutions and benefits. They are, however, rethinking how to offer such benefits and support. Some have chosen reimbursement models where the employee can choose from pre-approved consumer categories and even from specific brands or retailers.
This is a great start, of course, because it acknowledges that choice is important. But choice is a double-edged sword. Maavee tackles the problem of wellness offered by employers from a few important angles: (1) curated choice, (2) choice for good, and (3) choice for a lifetime.
Maavee is the first and only wellness solution designed for humans, not employees, that utilizes employee wellness stipends within Maavee’s hyper-curated marketplace of thousands of the best wellness products and digital services on the planet. Not only do we bring the best of wellness, but we only include brands that have a demonstrated and visible commitment to the planet and society. And Maavee is much more than simply a marketplace — it’s an experience that also layers content to inform and inspire, community for connection and support, and features to keep one engaged. It’s a mobile-first experience platform that allows employers to be true advocates in their employees’ personal wellness journeys while eliminating wasted spend on wellness solutions that have low engagement or simply go unused. Employers can now say “you go be you” to their employees and watch their wellness stories unfold.
Maavee is a wellness platform built for humans, offered by employers, and architected with purpose. Rather than offering wellness solutions with broad appeal that miss the mark, Maavee allows employers to truly meet the unique needs of their diverse employees through a stipend spent along each employee’s highly personal wellness journey. Maavee’s rich mobile experience is designed to support one’s lifelong aspiration to be well and to discover the best of wellness along the way. Through a combination of content to inform and inspire, community for connection and support, and a marketplace of hyper-curated wellness products and services from brands doing good in the world, Maavee is where wellness journeys unfold for people, companies, and communities. Join the movement.
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