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We have all heard — and hopefully believe — that life is about the journey, not the destination. This means different things to different people, but the common ground is two fold. First, it’s about finding joy in the moment. Second, it’s an understanding that all human beings share one fundamental quest: to be well. And so it only makes sense that wellness is also a journey, not a destination. The pursuit of well-being is, in fact, life.
But when it comes to this common pursuit, each of our approaches is vastly different. We humans are unique and so are our interests, needs, and desires. Your journey is different from my journey yet there are places where we may intersect.
For this reason, I believe that a journey well-navigated (the ups, the downs, the intersections, the parallels) requires three essential elements: (1) knowledge and inspiration, (2) connection and support, and (3) great wellness solutions. Each is a key ingredient, each comes with a set of challenges and together they are incredibly powerful.
Knowledge and inspiration
In our hyper-connected world, the flow of information is beyond anything we have ever seen. The velocity and amount of information being produced and shared is growing at lightning speed. And in this flow, it’s increasingly hard to determine what is real and what is not. Great consumer marketing, fake news, misinformation, and disinformation abounds, making it not only difficult, but time consuming to find the truth. But there are ways to find knowledge and inspiration anchored in authenticity and truth.
Human connection and support
We are social beings and community has always been as essential to our survival as food, water and shelter. These groups that we cultivate over a lifetime become a mechanism in which to be supported and offer support. In our evolving world, where so much of this community is moving from the physical to the digital world, we are challenged to find authentic and meaningful connection. But there are ways to build community, connect, be supported and offer support.
Great wellness solutions
The wellness market will reach $7T by 2025, according to the Global Wellness Institute. To put that in perspective, at the end of 2021, the nominal GDP at current US Dollar exchange rates of the third largest economy in the world, Japan, was $5.06T. Basically, there is no shortage of products and services to support the human aspiration to be well. And given the point above about the challenge with information in the world today, and certainly in a market of this size, it can be difficult to weed through the mess. But there are ways to shop well to be well.
If our personal journeys are reliant on these three ingredients — the content we consume to inform and inspire, the community where we find connection and support, and the products and services that address our wellness needs — then we require a solution and, even more importantly, an experience, that brings them all together in one place. This is why I developed Maavee — the first human-centered wellness solution focused on the journey that makes it easy to connect to and discover the best of wellness. Maavee is the place where your personal wellness story unfolds. And while designed for humans, we believe that employers should play a key role in supporting their employees’ pursuit of well-being. So, quite simply, we enable employers to offer Maavee to employees and become a true advocate and supporter of employee well-being, not just on the job, but in life.
Maavee is a wellness platform built for humans, offered by employers, and architected with purpose. Rather than offering wellness solutions with broad appeal that miss the mark, Maavee allows employers to truly meet the unique needs of their diverse employees through a stipend spent along each employee’s highly personal wellness journey. Maavee’s rich mobile experience is designed to support one’s lifelong aspiration to be well and to discover the best of wellness along the way. Through a combination of content to inform and inspire, community for connection and support, and a marketplace of hyper-curated wellness products and services from brands doing good in the world, Maavee is where wellness journeys unfold for people, companies, and communities. Join the movement.
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